Basista Digital
About
I am Katarina Basista, an independent consultant working in SEO, digital analytics and marketing technology. For more than ten years I have worked inside international organisations where marketing, analytics and development teams have to agree on the same numbers.
Marketing, data and technology in one place
I define what should be measured and then implement it: tracking in Google Analytics and Google Tag Manager, enterprise setups in Adobe Analytics and Adobe Launch, and the data layer and documentation that keep them working after launch.
Experience
- 10+ years across SEO, digital analytics, digital marketing and marketing technology.
- 70+ markets of global digital analytics and campaign measurement experience.
- Enterprise MarTech: Adobe Analytics, Adobe Launch, Google Analytics, Google Tag Manager.
Tools and technologies
Google Analytics · Google Tag Manager · Adobe Analytics · Adobe Launch · Adobe Target · Search Console · WordPress · HTML / CSS · JavaScript · JIRA / Confluence