Basista Digital · Katarina Basista
Independent consultant working with companies that need better search visibility, measurement they can trust and a marketing stack that holds together.
10+ years hands-on across digital marketing, analytics and MarTech
Services / 01
Four connected areas — search, measurement, technology and optimisation — usually delivered together rather than in isolation.
Search visibility for both classic results and AI-generated answers, grounded in technical foundations rather than tactics.
Measurement setups that answer real business questions, implemented cleanly and documented so teams can rely on the data.
MarTech architecture and implementation — connecting tools, tags and data layers into something maintainable.
Turning measurement into decisions: campaign performance, conversion work and experimentation with a clear hypothesis.
Engagements range from a focused audit to longer-term work alongside in-house marketing and development teams.
Let's discuss your projectInsights / 02
Practical writing on search, measurement and marketing technology — the topics I work in every day.
Basista Digital
SEO · Analytics · MarTech
About / 03
I work on both sides of the line — the marketing strategy and the technical implementation behind it.
I'm Katarina Basista. For more than ten years I've worked in SEO, digital analytics, global campaign measurement and marketing technology — most of it inside international organisations where marketing, analytics and development teams have to agree on the same numbers.
That means I can define what should be measured and then implement it: tracking in Google Analytics and Google Tag Manager, enterprise setups in Adobe Analytics and Adobe Launch, and the data layer and documentation that keep them working after launch.
Experience / 04
Across SEO, digital analytics, digital marketing and marketing technology.
Global digital analytics and campaign measurement experience.
Adobe Analytics · Adobe Launch · Google Analytics · Google Tag Manager.
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Whether you're trying to improve search visibility, understand your marketing data or figure out where AI actually adds value — let's talk.