Katarina Basista | Online Marketing Manager

Katarina Basista

I'm very passionate about Digital Marketing, E-commerce, and Digital Analytics for the last ten years. In my previous roles, I was working on different Adobe Analytics projects for the bank industry as well as projects related to Adobe Launch, Adobe Target, Google Analytics, Google Tag Manager and event organization. Also, I had a management role related to JIRA and Confluence application changes delivery project in the bank industry.

What I Do

Digital Data Analytics

During my career, I was working mostly with Google Analytics, Adobe Analytics, and Tableau. Also, I was working on projects related to online tracking setup with Google Tag Manager and Adobe Launch.


I have worked on various e-commerce projects. I was mostly responsible for Google Retargeting setups, SEO, online campaigns setups via Google Adwords, and Facebook campaign manager. I have expertise with ZenCart, WordPress, and Prestashop systems.

Online Campaign Management

I was working on different digital campaigns setup for e-commerce clients and Saas company. I was responsible for the creation, launch, evaluation, and optimization of various online marketing campaigns. During my career I worked with Google Adwords, Facebook Ads Manager, Bing Ads, Capterra, and Yahoo! Gemini (Yahoo! Advertising).

Team and Project Management

During my time at Netcentric AG, a Cognizant digital business located in Zurich, I was project delivery lead, responsible for administration changes in JIRA & Confluence in a bank industry and also for management and coordination of other crossfunctional projects within the same platform. I was responsible for workshop organization, daily standups meetings, sprint/release management, requirement management tasks, and QA planning. 



10 Years of Experience


2008 - 2011
University of Zilina, Faculty of management science and Informatics

Bachelor's degree

BACHALOR THESIS - Search Engine Marketing and its application in practical projects.

Télécom SudParis

English Track, Erasmus

2011 - 2013
University of Zilina, Faculty of management science and Informatics

Master of science

DIPLOMA THESIS - Innovative marketing strategy of the selected company (SEO, Online marketing, Mobile sites optimization)


2017 - 2021
Netcentric, A Cognizant Digital Business, Zurich

Marketing Technology Consultant

Technical setup within Adobe Analytics,  Adobe Target, Launch, Google Analytics, debugging Web tracking setups, management of development team in Barcelona and Bucharest related to Adobe Analytics, JIRA, and Confluence custom integration, providing delivery management of regular releases for bank industry, consulting and providing a new solution for the client, organization of workshops related to project and planning.

2015 - 2017
Henkel, Bratislava

Digital Marketing Web Analyst Globally

Monitoring of activities on Henkel websites and evaluation of online global campaign performance, post-campaign reporting and benchmarking, optimizing campaign return on investment (ROI), on-time identification of problems and additional requirements in online campaigns, reporting issues, and actively proposing solutions, cooperation, and communication with HQ in Dusseldorf, country digital teams and reporting ServiceDesk; SEO for AEM; Mobile Apps development coordination and communication with agencies.

2013 - 2015
boberdoo.com, LLC, Chicago

SEO & SEA Specialist

web page analysis, reports creation (Google Analytics), social media monitoring, content planning, market research, strategy creation and planning, email marketing, SEO, PPC management, remarketing campaign management, Google Webmaster Tools monitoring, GTM settings, HTML and CSS changes, mobile marketing.

2013 - 2014
Turbado EU, LLC, Slovakia

Content Manager | part-time, remote position

Web page analysis commerce redesign, content production & distribution, task coordination between seven European countries, script planning for videos, content creation for infographics and design, business strategy creation, and cooperation with CEO.

Netmarketer LLC, Slovakia

SEO Consultant

Page optimization for Relaxos.sk, Micro-sites creation, Copywriting, Web performance monitoring and reporting, Backlinks creation, Work with analytical tools (SEO Power suite, Google Analytics, Google Search Console).

Honors & Awards

SAF (Slovak American Foundation)

Grant winning - Placed within the five best applicants

iab Slovakia

Placed within the ten best Diploma Thesis

Association of Internet Media aimsr.sk

Fourth place with a bachelor thesis

Online Tools

Google Analytics Premium – expert


Google Search Console – expert


Google Tag Manager – advanced user


Google AdWords – advanced user


Google Data Studio 360 – basis


Adobe Social – advanced user


Adobe Analytics – expert


Adobe Target – advance user


Launch - advanced user


Hootsuite Impact – expert


Facebook Manager – advanced user


GlassFrog – advanced user


IT & Coding skills

HTML / CSS - advanced user


Database - basis


PHP , JavaScript – basis


jQuery – basis


WordPress – expert


ZenCart – expert


Prestashop – expert


JIRA & Confluence – expert


Mac OS X – expert


Windows 7 – expert


Tableau – advanced user



Get in Touch

+41 79 539 4956



How Can I Help You?

Project management, Marketing planning, Strategic thinking, data analysis, social media marketing, paid social advertising, email marketing, Search engine optimization (SEO), Adobe Analytics, Google Analytics, Google Tag Manager, Launch, Linkedin Marketing, Marketing Strategy, Marketing campaign management, team management, budget management, competitive analyses, customer relation management, data management, market research