Basista Digital

Services

SEO & AI Search

Search visibility for both classic results and AI-generated answers, grounded in technical foundations rather than tactics: technical SEO and site architecture, content and topic strategy, SEO audits and prioritisation, and visibility in AI search (GEO).

Digital Analytics & Tracking

Measurement setups that answer real business questions: GA4 and Google Tag Manager, Adobe Analytics implementation, measurement frameworks, tracking QA and data quality.

Marketing Technology

MarTech architecture and implementation: Adobe Launch and tag management, analytics architecture, integrations across the stack, governance and documentation.

Digital Strategy & Optimisation

Turning measurement into decisions: campaign measurement, conversion optimisation, experimentation and testing, data-driven digital strategy.