Katarina Basista

I’m Katarina Basista. For more than ten years I’ve worked in SEO, digital analytics, global campaign measurement and marketing technology — most of it inside international organisations where marketing, analytics and development teams have to agree on the same numbers.

That means I can define what should be measured and then implement it: tracking in Google Analytics and Google Tag Manager, enterprise setups in Adobe Analytics and Adobe Launch, and the data layer and documentation that keep them working after launch.

I prefer specific problems over broad retainers — a search visibility question, a measurement setup nobody trusts, a MarTech stack that has drifted — and work directly with the people who own them.