Katarina Basista

BACHALOR THESIS - Search Engine Marketing and its application in practical projects.

DIPLOMA THESIS - Innovative marketing strategy of the selected company (SEO, Online marketing, Mobile sites optimization)

Technical setup within Adobe Analytics,  Adobe Target, Launch, Google Analytics, debugging Web tracking setups, management of development team in Barcelona and Bucharest related to Adobe Analytics, JIRA, and Confluence custom integration, providing delivery management of regular releases for bank industry, consulting and providing a new solution for the client, organization of workshops related to project and planning.

Monitoring of activities on Henkel websites and evaluation of online global campaign performance, post-campaign reporting and benchmarking, optimizing campaign return on investment (ROI), on-time identification of problems and additional requirements in online campaigns, reporting issues, and actively proposing solutions, cooperation, and communication with HQ in Dusseldorf, country digital teams and reporting ServiceDesk; SEO for AEM; Mobile Apps development coordination and communication with agencies.

web page analysis, reports creation (Google Analytics), social media monitoring, content planning, market research, strategy creation and planning, email marketing, SEO, PPC management, remarketing campaign management, Google Webmaster Tools monitoring, GTM settings, HTML and CSS changes, mobile marketing.

Web page analysis commerce redesign, content production & distribution, task coordination between seven European countries, script planning for videos, content creation for infographics and design, business strategy creation, and cooperation with CEO.

Page optimization for Relaxos.sk, Micro-sites creation, Copywriting, Web performance monitoring and reporting, Backlinks creation, Work with analytical tools (SEO Power suite, Google Analytics, Google Search Console).