Katarina Basista | Online Marketing Manager

Katarina Basista

I'm very passionate about Digital Marketing, E-commerce, and Digital Analytics for the last ten years. In my previous roles, I was working on different Adobe Analytics projects for the bank industry as well as projects related to Adobe Launch, Adobe Target, Google Analytics, Google Tag Manager and event organization. Also, I had a management role related to JIRA and Confluence application changes delivery project in the bank industry.

What I Do

Digital Data Analytics

During my career, I was working mostly with Google Analytics, Adobe Analytics, and Tableau. Also, I was working on projects related to online tracking setup with Google Tag Manager and Adobe Launch.


I have worked on various e-commerce projects. I was mostly responsible for Google Retargeting setups, SEO, online campaigns setups via Google Adwords, and Facebook campaign manager. I have expertise with ZenCart, WordPress, and Prestashop systems.

Online Campaign Management

I was working on different digital campaigns setup for e-commerce clients and Saas company. I was responsible for the creation, launch, evaluation, and optimization of various online marketing campaigns. During my career I worked with Google Adwords, Facebook Ads Manager, Bing Ads, Capterra, and Yahoo! Gemini (Yahoo! Advertising).

Team and Project Management

During my time at Netcentric AG, a Cognizant digital business located in Zurich, I was project delivery lead, responsible for administration changes in JIRA & Confluence in a bank industry and also for management and coordination of other crossfunctional projects within the same platform. I was responsible for workshop organization, daily standups meetings, sprint/release management, requirement management tasks, and QA planning. 


Project management, Marketing planning, Strategic thinking, data analysis, social media marketing, paid social advertising, email marketing, Search engine optimization (SEO), Adobe Analytics, Google Analytics, Google Tag Manager, Launch, Linkedin Marketing, Marketing Strategy, Marketing campaign management, team management, budget management, competitive analyses, customer relation management, data management, market research