Katarina Basista | Online Marketing Manager
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Katarina Basista
Online Marketing Manager
Digital Data Analyst
Marketing Technology Consultant

Katarina Basista

I'm very passionate about Digital Marketing, E-commerce, and Digital Analytics for the last ten years. In my previous roles, I was working on different Adobe Analytics projects for the bank industry as well as projects related to Adobe Launch, Adobe Target, Google Analytics, Google Tag Manager and event organization. Also, I had a management role related to JIRA and Confluence application changes delivery project in the bank industry.

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What I Do

Digital Data Analytics

During my career, I was working mostly with Google Analytics, Adobe Analytics, and Tableau. Also, I was working on projects related to online tracking setup with Google Tag Manager and Adobe Launch.

E-commerce

I have worked on various e-commerce projects. I was mostly responsible for Google Retargeting setups, SEO, online campaigns setups via Google Adwords, and Facebook campaign manager. I have expertise with ZenCart, WordPress, and Prestashop systems.

Online Campaign Management

I was working on different digital campaigns setup for e-commerce clients and Saas company. I was responsible for the creation, launch, evaluation, and optimization of various online marketing campaigns. During my career I worked with Google Adwords, Facebook Ads Manager, Bing Ads, Capterra, and Yahoo! Gemini (Yahoo! Advertising).

Team and Project Management

During my time at Netcentric AG, a Cognizant digital business located in Zurich, I was project delivery lead, responsible for administration changes in JIRA & Confluence in a bank industry and also for management and coordination of other crossfunctional projects within the same platform. I was responsible for workshop organization, daily standups meetings, sprint/release management, requirement management tasks, and QA planning. 

Testimonials

Had the pleasure of working with Katarina as fellow project managers on the same platform. At the time Katarina held the role of Lead Delivery manager for one of our client's platforms. Our interaction began with my assignment to deliver and integrate a new application to Katarina's platform and during this time I was pleasantly impressed with her ability to run a tight ship with great practices. She was incredibly forthcoming to sharing knowledge and get me up to speed with all of our client's processes and her patience and experience in doing so really showed. To me she was both a great colleague and an amazing mentor when it came down to sharing valuable information across the board. I would for sure love to work with Katarina again in the future and I believe she would make a great asset to any team looking for a great project manager.

Mihai Perdum

Mihai Perdum

Netcentric AG

I had the pleasure of working with Katarína over the course of a year at boberdoo working together on several SEO and marketing-based projects. Her keen attention to detail when working with oftentimes massive amounts of analytical data always helped guide us in the right direction. Katarína would be an asset to any team.

Tyler Schultz

Tyler Schultz

boberdoo.com, LLC

Project management, Marketing planning, Strategic thinking, data analysis, social media marketing, paid social advertising, email marketing, Search engine optimization (SEO), Adobe Analytics, Google Analytics, Google Tag Manager, Launch, Linkedin Marketing, Marketing Strategy, Marketing campaign management, team management, budget management, competitive analyses, customer relation management, data management, market research